The Real Man of Tomorrow: Branding Lex Luthor

Welcome back to Funding the Kryptonite, a blog that will take a look at comic book super villains and discuss them from a business perspective.

I’ve previously discussed Lex Luthor in regards to his data analysis handling and his ability to do some great message targeting, but today I want to discuss the concept of Lex Luthor and his portrayal in the miniseries Lex Luthor: Man of Steel. What does that name evoke when you read it, and why does it do that, in the eyes of the Metropolis public and the world. In essence, this is what branding is all about and I want to discuss Lex Luthor as a brand.

A Story About the Importance of Business Stories

Welcome back to Funding the Kryptonite, a blog that will take a look at comic book super villains and discuss them from a business perspective.

"[E]verybody has a secret world inside of them. I mean everybody. All of the people in the whole world - no matter how dull and boring they are on the outside. Inside them they've all got unimaginable, magnificent, wonderful, stupid, amazing worlds" -Neil Gaiman

Today I'm going to break the mold a bit and go outside of a comic book story itself to discuss why I think stories are incredibly important to the business world. 

Source: Uploaded by user via David on Pinterest